Privacy Policy

Who We Are

This website is operated by Furlongcraft (“Furlongcraft,” “we,” “us”). We publish editorial content about UK horse racing betting. We do not operate a bookmaker, process bets, or handle financial transactions.

What Data We Collect

We collect only the minimum data needed to run a functional website and understand how readers use it.

Data collected automatically

When you visit any page, our hosting provider and analytics tools may record your IP address (anonymised where possible), browser type and version, operating system, referring URL, pages viewed and time spent, and approximate geographic location derived from your IP address.

Data you provide voluntarily

If you contact us by email, we store your email address and message content solely to respond to your enquiry. We do not maintain a mailing list, and we do not send marketing emails.

Data we do not collect

We do not collect names, postal addresses, telephone numbers, payment details, betting account information, or any special-category data.

How We Use Your Data

Automatically collected data is used to monitor site performance, identify technical errors, and understand which content readers find useful. This helps us improve the site. We do not use this data to identify individual visitors, build personal profiles, or target advertising.

If you email us, your contact details are used only to reply to your message.

Under the UK General Data Protection Regulation (UK GDPR), our legal basis for processing automatically collected data is legitimate interest: we have a genuine need to understand site performance and reader behaviour, and this processing does not override your rights. Where we use cookies that are not strictly necessary, our legal basis is your consent, obtained through the cookie banner.

Cookies

We use a small number of cookies. Strictly necessary cookies keep the site functioning (for example, remembering your cookie consent choice). Analytics cookies help us understand traffic patterns. We do not use advertising cookies or tracking pixels. Full details, including how to control cookies, are in our Cookie Policy.

Third-Party Services

We may use the following third-party services, each of which has its own privacy policy.

Hosting provider: stores server logs including anonymised IP addresses. Analytics service: collects anonymised usage data. Font provider (Google Fonts): delivers web fonts and may log requests. We do not sell, rent, or share your personal data with any third party for their own marketing purposes.

Data Retention

Server logs are retained for no more than 90 days. Analytics data is retained in aggregated, anonymised form. If you contact us by email, we retain your correspondence for up to 12 months after the last exchange, then delete it.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to processing based on legitimate interest, request restriction of processing, and lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us using the details below.

International Transfers

Some third-party services we use may process data outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO.

Children

This website publishes content about gambling, which is restricted to persons aged 18 and over in the United Kingdom. We do not knowingly collect data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately.

Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.

Contact

If you have questions about this privacy policy or wish to exercise your data rights, you can reach us via Furlongcraft.